July 26, 2024 | Awards
Spring Round Award results for the Irish Professional Photographer & Videographer of the Year Awards 2024. Congratulations to the talented winners who captured these images for their commercial clients. With 43 submissions, only the best 16 photos were chosen to receive an Award.
A great commercial image is a product of:
*Relevance to Client’s Brand**: The image should effectively communicate and align with the client’s brand identity, message, and objectives.
*Creativity**: Originality and innovative concepts that stand out and capture the audience’s attention.
*Visual Impact**: Striking visuals that are aesthetically pleasing and memorable.
*Conceptual Execution**: The successful translation of the client’s brief or concept into a visually compelling image.
*Technical Excellence**: High-quality technical execution in terms of lighting, composition, post-processing, and overall production value.
*Audience Engagement**: The ability of the image to resonate with the target audience and create intrigue or evoke emotions that drive consumer interest and engagement.
*Effectiveness**: Demonstrating measurable success in achieving the client’s marketing or advertising goals through the image.
Our amazing judges for this round were:
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